MEN WITH THEIR BEERS

Topic: Headlines

Type: Print ad

The unique selling point for this ad is that they sell manliness instead of beer. Canadian Club is a whiskey brand from the Canada. The fine print on the top right of the ad says that it is 2007, but they used a 1960s theme for their visuals and give it a taste of how the vintage ad looks like.

The headline "YOUR MOM WASN'T YOUR DAD'S FIRST" actually inspire curiosity to read on. It makes you think that the ad its about love but its not. Instead it is about beer!

In the body paragraph of the kicker line, it was "They tasted good. They were effortless" and following by "DAMN RIGHT YOUR DAD DRANK IT". It creates an excitement for the readers while reading the ad. It ended in a very humour way which I find very interesting.

This ad actually brings manliness that is very rare seen in advertisements. This type of ads speaks to men and to woman through man. They had another ad with the same concept but a different headline which was "YOUR DAD WAS NOT A METROSEXUAL" which also brings manliness.

My favourite part of the ad is their visuals. It really give off the 1960s feels and its funny how they have kept to the concept of using the white border for the ad. Comments for this ad is "I would buy myself a Canadian Club whiskey although I don't drink". Which was a very successful ad which increases the sales.

Here is a formula that I have found online which I think it was interesting and it might be helpful for writing a headline.

" Number or trigger word + adjective + keyword + promise = perfect headline " 

Example: 18 Unbelievable ways you can bathe an elephant indoors!

"The Father of Advertising", David Ogilvy have once said that, "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."